Multiple intermediaries reduce farmers earnings and increase consumer prices.

Expected Solution

Create a digital marketplace that:

Connects farmers/FPOs directly with consumers and bulk buyers.
Provides logistics support.
Uses AI for demand forecasting and route optimization.

Benefits:

Better prices for farmers.
Lower prices for consumers.
Reduced supply chain inefficiencies.

Source: this problem statement was published by Ministry of Consumer Affairs, Food & Public Distribution and is reproduced here in full, unedited. Aggregation and presentation by E-Cell, Amrita Vishwa Vidyapeetham, Nagercoil Campus.